SEO: What Exactly Is It

Search engine optimization is a term you’ve probably heard of, but you might not know exactly what it is.

If you want to learn more about it, then you’ve come to the right place.

Let’s discuss:

  • What it is
  • Who needs it
  • The top SEO factors
  • Tips and the benefits of SEO

What Is SEO?

All search engines such as Yahoo, Bing, AOL and Google display results when someone enters a search term into their search bar.

The goal of the search engines is to show the most relevant results for search terms.

What SEO does is increase the visibility of a web-page for specific search terms, that way the web-page has a chance of showing up early on in the results.

For example, if you run a website that sells coats, you’d want to use SEO to improve your site’s ranking in the search results, especially Google’s results since they hold a large percentage of all searches performed in the US.

You would perform specific tasks with the purpose that your site would appear early in the results after someone has searched for the search term you’re wanting to rank for, such as “Coats”.

Visibility is what SEO is all about.

Who Needs SEO?

Anyone who owns a website or plans on starting a website needs search engine optimization.

Business owners of all kinds should have a website and they should be using SEO, but so should anyone who runs any kind of website.

Whether it’s a blog, an article on a blogging platform or your own website, you need SEO if you want to be found through the search engines.

Top SEO Factors

Content is one of the main factors, as Google and other search engines look for uniquely written content and not duplicate garbage.

Google also takes into accounts the number of quality links pointing to your site, as well as whether or not your site is mobile-friendly.

Domain authority is another consideration for Google and other major search engines.

The truth is there are many SEO factors, but those are some of the top ones.

Simple SEO Tips

There are some basic tips to keep in mind, such as always using relevant and low to medium competition keywords.

Use keywords throughout your site, in new articles you publish and in titles, sub-titles, and meta-descriptions.

Only use relevant keywords and don’t just repeat a bunch of different keywords in a single article, otherwise, this might be looked at as keyword stuffing and actually have a negative impact on your website.

Another tip is to publish articles regularly because Google likes fresh content.

Also, link from one article on your site to another article but make sure the articles relate to one another. This type of interlinking will help spread topical relevancy through your website.

Create videos about topics related to your website and use keywords in the videos’ titles and descriptions, and don’t forget to put a link in the description pointing to your main website.

Those are only a handful of very basic SEO tips. However, they can come in handy.

The Benefits Of SEO

The main benefit is increasing traffic to your site due to increased visibility.

Your reputation can improve drastically and you can build instant trust with people who find your site via the search results.

Not only that, but you can increase sales, build a list of leads and grow your business when SEO is done the right way.

All websites need traffic, otherwise, they are just wasting space. SEO can sometimes make or break a website.

The bottom line is you should be using it if you want to get traffic to your site.

The definition of search engine optimization is straightforward. However, creating and implementing a solid SEO strategy is a whole other thing, and it’s something many website owners struggle with.

If you find yourself struggling with SEO or you just don’t understand it, then hire Decrypted Search Engine Optimization Agency to do it for you.